Using digital applications for creative design work.
Illustrator is a vector graphics program used by artists and graphic designers to create vector images illustrations, charts, graphs, logos, diagrams, cartoons of real photographs, and more. Using vector shapes to create these graphics ensures that they look good on screen and in print. Vector art scales to any size, from a business card to billboard size, without losing quality.
Creating vector images allows the designer to create clean, beautiful works of art that can be scaled up and down infinitely without ever losing quality. Those designing new websites can use illustrator for creating mock ups in the concept phase. Illustrations can also be easily converted into a bitmap or jpeg image for use in digital booklets and magazines. The vector images can be transferred to other adobe programs such as Photoshop or InDesign for this. Alternatively, an image can be transformed into an animation or video by transferring it to Flash or After Affects. The suite of programs Adobe offer as a creative suite provide endless opportunities for artists and designers to develop ideas and concepts and to adapt a vector image to a variety of uses.
Vector graphics have an advantage over raster images as they have a smaller file size. It is important to note that illustrations that are created as a raster image cannot be converted to vector images. If you are unsure if you will need to resize your image at some point it always best to use vector graphics. They also have a transparent background unless you add a background, providing further flexibility when layering a logo or reproducing it in different forms of digital or printed promotional materials.
Illustrator is most useful in my creative design work where the use of graphics, images and branding is part of a design brief. The program is relatively simple to use to begin with yet offers more complex tools for the advanced user and the suite of programs work well simultaneously when using them to create digital and printed design work.